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Apple pulled again the curtain on its newest product lineup throughout its “Awe Dropping” keynote in Cupertino this week. The hour-long occasion revealed a number of recent merchandise, together with the iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3.
ZDNET was on-site to cowl the bulletins, and we have compiled a abstract of the most important information from the occasion. We’ll proceed to offer updates as we get them.
What main merchandise had been introduced?
iPhone 17 sequence: Apple kicked issues off with the usual iPhone 17 for $799, which now incorporates a 120Hz ProMotion show, an enhanced front-facing digital camera for versatile recording, and an A19 chipset.
The showstealer, nonetheless, was arguably the brand new $999 iPhone Air mannequin, Apple’s thinnest and lightest telephone so far. In response to Apple, it runs on a extra highly effective A19 Professional chip, has just one digital camera sensor because of its restricted dimension, and is durably constructed.
Additionally: iPhone 17 Pro vs. iPhone 16 Pro: How to choose
The Professional and Professional Max fashions — which begin at $1,099 and $1,199, respectively — additionally obtained a redesigned again cowl, with a bigger digital camera visor that homes an enhanced telephoto sensor. A brand new vapor chamber cooling system retains the telephones operating at peak efficiency for longer, whereas prolonging the battery life.
Apple Watch Collection 11: Apple highlighted how the $399 Apple Watch is an important piece of private well being and security know-how by sharing real-world, life-saving testimonials. The upcoming Apple Watch Series 11 would be the thinnest and most comfy watch but, that includes 5G connectivity, new watch faces, and an especially scratch-resistant ceramic design.
Apple Watch Extremely 3: The $799 Apple Watch Extremely 3 incorporates a brighter, wider-angle OLED show with thinner bezels, permitting for a bigger display screen. It is going to be the primary Apple Watch to supply satellite tv for pc connectivity for emergency messaging and placement syncing, together with 5G assist. The Extremely 3 can be rated for the longest battery lifetime of any Apple Watch, lasting as much as 42 hours on a single cost.
Additionally: Excited about Apple Watch 11’s hypertension feature? It’s coming to older models too
Apple Watch SE 3: The third-generation $249 Apple Watch SE runs on an S10 chip and now features a new always-on show. This mannequin additionally introduces quick charging for the primary time, giving customers as much as eight hours of battery life with only a 15-minute cost. It maintains an 18-hour general battery life and is appropriate with iOS 26, which unlocks superior options.
AirPods Professional 3: The occasion started with the launch of the $249 AirPods Professional 3, which function a multi-port acoustic structure for improved sound high quality on each music and calls.
The brand new earbuds have twice the lively noise cancellation of earlier fashions and a battery lifetime of as much as eight hours with ANC on, a four-hour enhance. They can even assist Reside Translation powered by Apple Intelligence and include new ear suggestions in 5 sizes for a greater match.
Additionally: You can preorder Apple’s new devices this week: iPhone 17, Watch 11, AirPods Pro 3 and more
For extra on-site protection of Apple’s iPhone 17 occasion, try our sibling websites’ reside blogs at CNET, PCMag, Mashable, and Lifehacker.
Reside weblog (refresh for updates)
By Kerry Wan, Managing Editor / Sept. 10 at 7:19 p.m. ET
Probably the greatest new digital camera options on the iPhone 17 sequence helps you to seize with the rear and entrance cameras concurrently. It is a vlogging function I’ve seen on competing Android telephones, and I can see lots of people utilizing it when recording reside performances and concert events. In any case, the reactions to these moments are simply as beneficial as what’s in entrance of the digital camera.
Try Jason Hiner’s take a look at footage under.
By Kerry Wan, Managing Editor / Sept. 10 at 2:40 p.m. ET
In response to Apple’s technical specs page for the brand new AirPods Professional 3, the wi-fi earbuds will ship with no charging cable within the field. This implies customers must use an present USB-C cable or wi-fi charging dock to energy the equipment.
At this cut-off date, are we extra forgiving of those omissions? I personally stash away most of my new USB-C cables, as one or two are sufficient to energy my main gadgets. However for those who’re upgrading from the unique AirPods Professional, count on to have to purchase a charger to go along with it.
By Kerry Wan, Managing Editor / Sept. 10 at 1:29 p.m. ET
Forward of Friday’s preorder window, I am seeing a number of service promotions beginning to floor, together with this latest one from Verizon. It slashes off $1,100 — equal to the price of an iPhone 17 Professional at retail worth — while you commerce in an eligible smartphone and are on an Limitless information plan.
That is par for the course with regards to service offers, as AT&T and T-Cell are operating comparable packages. As at all times, you need to learn the high-quality print when accepting service offers, because the smallest of errors can accrue charges and different bills.
By Kerry Wan, Managing Editor / Sept. 10 at 11:05 a.m. ET
We formally reside in a world the place you should purchase an iPhone from the Apple retailer for $2,000. The configuration is an iPhone 17 Professional Max with 2TB of inside storage. That is not together with Apple Care and any equipment.
By Kerry Wan, Managing Editor / Sept. 10 at 9:42 a.m. ET
We have been speculating all 12 months whether or not or not Apple would enhance the costs of iPhones, and it did! But in addition, probably not.
The $999 iPhone Air has changed the $899 iPhone 16 Plus, however I would not contemplate the Air a direct successor to the latter — it is a completely completely different idea of a telephone, with an innovation tax to go along with.
The $1,099 iPhone 17 Professional prices $100 greater than its predecessor however now comes with 256GB of base storage as an alternative of 128GB. Apple has primarily eliminated the 128GB configuration this 12 months. That is all.
By Kerry Wan, Managing Editor / Sept. 10 at 6:46 a.m. ET
If you happen to’re cut up between the newest iPhones and competing Android fashions, we have lined the most important variations under. Extra tales to come back!
By Nina Raemont, Wearables Editor at Sept. 9, 9:34 p.m. ET
The Apple Watch SE 3 is the underdog that few anticipated Apple to announce at its annual {hardware} launch. It would not have the superior {hardware} that its siblings boast – Apple consists of the S10 chip it developed for 2024’s Collection 10 smartwatch lineup.
It lacks a few of the hotter options the Apple Watch Collection 11 or Apple Watch Extremely 3 pack, like Hypertension Detection or Satellite tv for pc Connectivity. Nevertheless it’s shaping as much as be a superb worth for smartwatch curious customers. I sit up for testing the be careful to seek out out for myself.
By Kerry Wan, Managing Editor / Sept. 9 at 8:20 p.m. ET
Yearly, when a brand new iPhone launches, I get requested, “Ought to I improve from my present telephone?” And yearly, I reply by asking if the newest options make a dramatic distinction to how they use their telephone.
Listed below are the most important new options you will get by upgrading to the iPhone 17 sequence in comparison with earlier generations.
- From iPhone 16 sequence: A greater selfie digital camera that may auto-frame the topic, a 120Hz show on the bottom mannequin, improved thermal cooling (Professional solely), and a sharper telephoto lens (Professional solely).
- From iPhone 15 sequence: A Digicam Management button, slimmer bezels and bigger shows, sooner USB-C charging speeds, and all of the above.
- From iPhone 14 sequence: An Motion button, USB-C charging, an aluminum-forward design (Professional solely), and all of the above.
- From iPhone 13 sequence: A Dynamic Island punch-hole digital camera, eSIM assist, and all of the above.
By Kerry Wan, Managing Editor / Sept. 9 at 3:42 p.m. ET
The hands-on photographs I’ve seen up to now of the iPhone 17 Professional in Cosmic Orange are giving me immense FOMO. It is so refreshing to see Apple department out of the usual black, white, and grayish hues and be extra experimental. However as at all times, if customers need extra of this, they’re going to must vote with their wallets.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 4:31 p.m. ET
Whereas I’m not an orange particular person and personal not one ounce of orange in my wardrobe or equipment, the Cosmic Orange coloration is completely beautiful. As we mentioned within the workplace, the hands-on footage makes it evident that the colour is way much less of a site visitors cone orange and extra of a copper-like shade.
By Kerry Wan, Managing Editor / Sept. 9 at 3:00 p.m. ET
Apple CEO Tim Prepare dinner is on the ground and taking photographs with members of the press. Clearly, the ultraportability of the iPhone Air makes it fairly straightforward to elevate up and take group selfies.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 2:16 p.m. ET
That is a wrap for the Apple launch livestream and occasion. Now, our ZDNET crew on the bottom is heading to the gadgets to get hands-on footage and insights. We’ll proceed to replace this reside weblog as these photographs, movies, and articles are available; plus, keep tuned for our occasion day evaluation.
By Kerry Wan, Managing Editor / Sept. 9 at 2:15 p.m. ET
Listed below are the iPhone 17 beginning costs, all of which include a base storage of 256GB now:
- iPhone 17: $799
- iPhone Air: $999
- iPhone 17 Professional: $1,099
- iPhone 17 Professional Max: $1,199
You may preorder beginning this Friday, Sept. 12, at 5:00 am PT, and all telephones will likely be obtainable on the market beginning on Friday, Sept. 19.
By Nina Raemont, Editor / Sept. 9 at 2:09 p.m. ET
I have been wishing for sleep scores on the Apple Watch for a very long time, and I sit up for testing out the function on the Collection 11. The function brings a typical well being monitoring function to Apple’s newest lineup of gadgets, and retains the tech big in competitors with its wearable rivals which have already applied the function into their gadgets.
By Jason Hiner, Editor in Chief / Sept. 9 at 2:07 p.m. ET
All three iPhone 17 Professional cameras are actually 48MP and Fusion cameras, that means they’ve a number of efficient lengths. So the zoom digital camera is now 4x with an 8x “optical-quality” zoom. Meaning Apple has truly downgraded the optical zoom from 5x to 4x. I am undecided how I really feel about that, however I am going to withhold judgement till I strive it.
That stated, Apple famous it used the iPhone 17 Professional to movie the launch occasion, because of its superior video capabilities. The iPhone 17 Professional helps the extremely anticipated ProRes RAW seize and Genlock.
By Kerry Wan, Managing Editor / Sept. 9 at 2:00 p.m. ET
Lastly, the iPhone 17 Professional is right here. This time, it is made with aluminum as an alternative of titanium for a lighter but extra sturdy construct. The telephone options “the most important battery in an iPhone,” Apple says, runs on the identical A19 Professional chip because the iPhone Air, and options an improved thermal cooling system that spreads all through the telephone physique.
Water is sealed throughout the vapor chamber to dissipate warmth and maintain efficiency (a 40% enchancment from the iPhone 16 Professional). In different phrases, the iPhone will run at peak ranges for longer whereas retaining extra battery life over time.
On the entrance, a brand new anti-reflective coating ought to enhance the display screen’s viewing angles, particularly when open air. All three cameras are 48MP fusion sensors, that means they will flex between numerous zoom ranges. The telephoto sensor, specifically, can seize at 8X optical high quality, thanks partly to the tetraprism design.
iPhone 17 Professional fashions can even function the identical Middle Stage Entrance Digicam because the iPhone 17. The anodized aluminum seems to be a unibody design, with curves that mix into each little nook of the iPhone. On the again is a Ceramic Protect layering that is extra sturdy than earlier generations.
The iPhone 17 Professional will launch in solely three colours: Silver, Cosmic Orange, and Deep Blue.
Apple used Ceramic Protect on the again of the 17 Professional, similar to the Air. It is 4x extra proof against cracks whereas being thinner general, providing extra room for the battery, which is one of the best (and largest) in any iPhone.
By Jason Hiner, Editor in Chief / Sept. 9 at 1:57 p.m. ET
I at all times liked the bumper circumstances on the iPhones — minimal, mild, and nice safety — and I used to be critically bummed when Apple stopped making them. No third-party case maker ever picked up the gauntlet, which was a disgrace. These bumper circumstances additionally allowed the again of the telephone to indicate by and show Apple’s design. I am thrilled that Apple is bringing again the bumper case for the iPhone Air — excellent alternative! Let’s have a look at if they carry it to the Professional fashions as nicely.
By Kerry Wan, Managing Editor / Sept. 9 at 1:54 p.m. ET
Apple is making an enormous deal concerning the iPhone Air’s assist for eSIM. Actually, it will be the primary iPhone to launch with eSIM solely globally. Beforehand, solely the US variations launched with eSIM, whereas different nations’ iPhones supported bodily SIM playing cards. By lowering the elements throughout the telephone, Apple says it was capable of squeeze in a bigger battery.
Apple’s determination to make the iPhone Air eSIM-only is partly logistical — there’s merely not sufficient room within the machine to slot in a conventional SIM card subsequent to the battery.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 1:51 p.m. ET
iPhone Air has a 48MP fusion digital camera system that’s meant to perform like a number of cameras in a single, together with a 12MP 2X telephoto. Another digital camera options embrace focus management, photographic kinds, and customized 28MM and 52MM lenses, which add 4 lenses to your digital camera. The entrance options the aforementioned heart stage digital camera at 12MP.
The battery life on the iPhone Air, supported by iOS 26 options and a considerate under-the-hood design, helps all-day battery life, in line with Apple. This consists of 40 hours of video playback when utilizing the Air’s specifically designed MagSafe battery pack.
By Kerry Wan, Managing Editor / Sept. 9 at 1:48 p.m. ET
The iPhone Air will function a brand new N1 chip, Apple’s in-house silicon that helps Wi-Fi 7, Bluetooth 6, and Thread. This comes simply six months after Apple launched the C1 modem with the iPhone 16e. The iPhone Air can even function an upgraded C1X variant, which the corporate says is rather more energy environment friendly, however simply as sturdy in community connectivity.
By Jason Hiner, Editor in Chief / Sept. 9 at 1:48 p.m. ET
Integrating Apple’s N1 and C1X chips into the iPhone Air and calling it probably the most environment friendly iPhone ever positively offers this product the sensation of being the futuristic iPhone, harking back to the iPhone X again in 2017.
By Jason Hiner, Editor in Chief / Sept. 9 at 1:45 p.m. ET
The announcement of the iPhone Air obtained, by far, the most important response out of the gang inside Steve Jobs Theater for the Apple Occasion. There’s real enthusiasm for this product. The gang particularly hollered — and there have been even some audible gasps — when the video got here up with the iPhone Air balancing on high of a finger. I am undecided individuals are going to be as excited after they be taught the digital camera and battery life compromises, however the design itself generated loads of sturdy reactions.
By Kerry Wan, Managing Editor / Sept. 9 at 1:45 p.m. ET
Sabrina Ortiz, sitting subsequent to me, can not recover from how skinny the iPhone Air is — 5.6mm and with a 6.5″ always-on show — and I am anticipating many customers to really feel equally. For the primary time, the telephone is roofed with ceramic for improved sturdiness, making it as much as 5 instances extra resistant. Impressively, the digital camera module is sculpted into the again cowl, so it melts into the remainder of the glass, lowering the dimensions and bulk of the machine. It is “a paradox you must maintain to imagine,” says Apple.
The body is made out of titanium for a skinny design. These supplies make the iPhone Air extra sturdy than some other mannequin. The iPhone Air options the just-announced A19 Professional chip.
Apple stated the telephone accommodates “MacBook Professional-levels of compute” and that it is “probably the most energy environment friendly iPhone we have ever made.”
By Jason Hiner, Editor in Chief / Sept. 9 at 1:38 p.m. ET
Apple utilizing AI and Middle Stage to robotically body your selfies obtained an enormous response from the reside viewers contained in the Steve Theater. There are clearly a number of creators on this crowd.
That is the primary huge AI function Apple introduced on the occasion. It is extra like machine studying and never generative AI, but it surely’s good to see Apple integrating quality-of-life options in sensible methods.
By Kerry Wan, Managing Editor / Sept. 9 at 1:46 p.m. ET
The iPhone 17 will run on an A19 chip with a 16-core Neural Engine, 5-core GPU, and improved on-device computing. The enhancements to how the iPhone computes lend themselves to extra gaming workloads, sooner on-device AI duties, and extra. A extra environment friendly processor additionally extends the iPhone 17 battery by 8 hours of video playback.
Apple says the next-gen 5-core GPU is designed to assist higher gaming, particularly paired with the show’s upgraded 120Hz refresh price.
Then there’s the brand new A19 Professional chip, which incorporates a 6-core CPU. Apple claims it’s the quickest CPU in any iPhone. It’s alleged to allow battery effectivity for extra on a regular basis duties. The 5-core GPU additionally obtained a efficiency enhance, which makes it greatest for AI compute. There’s a neural accelerator constructed into every GPU core, preferrred for GPU-intensive AI workloads.
The A19 Professional generates warmth, Apple admits — requiring an all-new cooling system to account for it.
By Kerry Wan, Managing Editor / Sept. 9 at 1:42 p.m. ET
The iPhone 17 will function a 48MP primary digital camera (that captures at 24MP binned, by default). It is nonetheless a 2x optical zoom — nothing extra — however I’ve at all times discovered the bottom iPhone digital camera ok for zoom photographs.
Apple has additionally upgraded the selfie digital camera, calling it the “Middle Stage Entrance Digicam,” with a wider subject of view and a bigger sensor than final 12 months. Capturing a wider space permits customers to reframe their photographs, corresponding to swapping from panorama and portrait mode while not having to rotate the telephone. Permitting you to carry the telephone vertically retains your eyes extra naturally targeted on the lens.
By Jason Hiner, Editor in Chief / Sept. 9 at 1:38 p.m. ET
Apple utilizing AI and Middle Stage to robotically body your selfies obtained an enormous response from the reside viewers contained in the Steve Theater. There are clearly a number of creators on this crowd. That is the primary huge AI function Apple introduced on the occasion. It is extra like machine studying and never generative AI, but it surely’s good to see Apple integrating quality-of-life options in sensible methods.
By Jason Hiner, Editor in Chief / Sept. 9 at 1:40 p.m. ET
The introduction of a 120Hz ProMotion show within the iPhone 17 obtained an enormous response from the reside viewers inside Steve Jobs Theater. This has been lengthy overdue. Far cheaper aggressive telephones have featured 90Hz and 120Hz screens for years whereas the usual iPhone has been caught on 60Hz, which was simply not as good to take a look at each day. The 120Hz display screen makes the base-level iPhone 17 much more aggressive.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 1:37 p.m. ET
Apple Launches its iPhone 17 in 5 colours: Lavender, Mist Blue, Black, White, and Sage. The brand new telephone options:
- A 6.3″ show with thinner borders
- 120 Hz refresh price (a significant deal, for the primary time ever)
- 3,000 nits peak out of doors brightness, the best ever on the bottom mannequin
- Ceramic Protect 2, offers it thrice extra scratch resistance
- Seven-layer anti-reflective coating to cut back glare and distractions
- A19 chipset, which ought to assist on-device generative and enormous language fashions (LLMs) run sooner
Apple stated that in case you are upgrading from an older iPhone, you need to see unimaginable speeds. The corporate additionally recapped iOS 26 upgrades, together with Reside Translation and Visible Intelligence upgrades.
By Sabrina Ortiz, Senior Editor /Sept. 9 at 1:36 p.m. ET
Apple wraps up its Apple Watch bulletins:
- Apple Watch SE 3 $249
- Apple Watch Collection 11 $399
- Apple Watch Extremely 3 $799
You may pre-order all variations of the watch beginning at this time, they usually’ll be obtainable on Sept. 19.
By Kerry Wan, Managing Editor / Sept. 9 at 1:35 p.m. ET
It is Apple Watch Extremely 3 time. This 12 months, the wearable incorporates a new show that makes use of a wide-angle OLED and LTPO 3, making it brighter to view. Apple says the bezels are thinner, too, permitting the watch to have a bigger display screen throughout the similar physique as final 12 months.
Just like the Watch Collection 11, Extremely 3 helps 5G connectivity. Nevertheless it goes a step additional through the use of satellites for emergency messages, pings. and Discover My syncing. The Watch Extremely 3 can last as long as 42 hours, the longest ranking of any Apple Watch.
ZDNET Editor in Chief Jason Hiner says he is “been sporting Apple Watch Extremely each day for the previous two years, and I am going to positively be upgrading to Apple Watch Extremely 3 for the larger display screen, the stronger 5G and satellite tv for pc connectivity, and the black coloration.”
By Kerry Wan, Managing Editor / Sept. 9 at 1:33 p.m. ET
The Apple Watch Collection 11 can last as long as 24 hours, is available in Jet Black, Rose Gold, and Area Grey, and is made with 100% aluminum. We’re seeing some traditional watch bands obtainable, together with Nike and Hermes-branded equipment.
The lineup has a number of up to date watch bands, together with some from well-liked manufacturers like Nike, and a Hermes band with a singular branded animated wallpaper.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 1:32 p.m. ET
Apple launched its third-generation Apple Watch SE. It options the S10 chip that helps a brand new always-on show. You may play music instantly by the speaker.
The Apple Watch SE additionally options an 18-hour battery life and quick charging for the primary time — in quarter-hour of quick charging, customers can stand up to eight hours of regular use. It’s appropriate with iOS 26, which opens it as much as superior options on par with the remainder of the lineup too.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 1:30 p.m. ET
Apple Watch Collection 11 now has Sleep Scores, which analyzes the way you sleep utilizing advanced algorithms. You may see an in depth evaluation of how the rating was concluded.
By Kerry Wan, Managing Editor / Sept. 9 at 1:24 p.m. ET
The Apple Watch Collection 11 makes use of the optical blood sensor to trace and overview information over a 30-day interval to seek out indicators of hypertension. Apple says it is anticipating FDA clearance “quickly.”
By Kerry Wan, Managing Editor / Sept. 9 at 1:20 p.m. ET
Apple highlights how the Apple Watch gives life-saving options, forward of unveiling its new smartwatch lineup.
The corporate’s advertising and marketing for the Apple Watch is powerfully efficient, shifting past technical specs to share real-world testimonials of how the machine has actually reworked lives. This method transforms the watch from a gadget into an important piece of private well being and security know-how.
The Apple Watch Collection 11 would be the first of the wearable line to assist 5G connectivity. It additionally options a number of new watch faces, together with Stream (based mostly on Liquid Glass, the design aesthetic used throughout iOS 26) and “Exactograph,” a singular design that separates hours, minutes, and seconds.
The brand new launch is Apple’s thinnest and most comfy watch but, with a customized ceramic design coating utilized on the atomic degree that is twice as scratch-resistant.
By Jason Hiner, Editor in Chief and Nina Raemont, Editor / Sept. 9 at 1:17 p.m. ET
Apple is including coronary heart price sensing to the AirPods Professional 3, which was already within the Powerbeats Professional 2.
The Apple AirPods Professional 3 didn’t get the rumored temperature monitoring, which is a bummer since temperature will be taken very precisely from the ear. The wrist temperature monitoring on Apple Watch isn’t straightforward to entry and will be inaccurate. Including temperature to AirPods Professional 3 would have given Apple’s well being ecosystem a greater alternative to compete with sensible rings like Oura on this metric, so it is a missed alternative.
By Kerry Wan, Managing Editor / Sept. 9 at 1:10 p.m. ET
Impressively, Reside Translation works between a number of AirPods Professional customers, with the translated audio broadcasting of their desired language. The function runs on the iPhone’s present AI fashions.
Reside translation on the AirPods Professional will decrease the amount of the speaker and supply a contextual translation, not simply particular person phrases. When paired with the iPhone, you’ll be able to converse naturally and get a translation to show on the display screen to the speaker.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 1:07 p.m. ET
The occasion kicked off with the AirPods Professional 3 launch. The earbuds had been designed with a multi-port acoustic structure which higher controls air movement, producing higher general sound throughout music and calls alike.
The AirPods Professional 3 even have double the lively noise cancellation (ANC) from earlier fashions, and the function is 4 instances simpler than the unique AirPods Professional. Reside Translation powered by Apple Intelligence can be coming to the brand new AirPods Professional.
Apple says AirPods Professional 3 will last as long as 8 hours with ANC on and 10 hours with Transparency mode on. That is 4 extra hours than the earlier era. They’re going to be obtainable beginning Sept. 19.
The brand new AirPods Professional could have a greater in-ear for customers. This consists of new ear suggestions in 5 sizes.
By Kerry Wan, Managing Editor / Sept. 9 at 1:03 p.m. ET
Apple CEO Tim Prepare dinner kicks off the reside occasion together with his signature “Good morning.” He hints that at this time’s bulletins will embrace the AirPods, Apple Watch, and iPhone.
By Nina Raemont, Wearables Editor / Sept. 9 at 12:45 p.m. ET
We have made it to Steve Jobs Theater, the place Apple will unveil its newest {hardware} lineup in simply minutes. The theater is buzzing with pleasure as media and trade leaders fill in.
By Kerry Wan, Managing Editor / Sept. 9 at 12:22 p.m. ET
Whereas the official gross sales dates stay unconfirmed, Apple has historically opened up preorders on the second Friday of Sept. (or Sept. 12 this 12 months). The official launch, that means when the telephones will be demoed and bought in shops, occurs the next Friday (or Sept. 19 this 12 months).
Notice that Apple might alter these dates and instances based mostly on product availability and stock.
By Kerry Wan, Managing Editor / Sept. 9 at 11:34 a.m. ET
Leaker Instant Digital on Weibo lately posted a picture depicting each new iPhone 17 coloration, from the Air to the Professional Max, and it coincides with different renders and case listings we have seen. If true, we could also be trying on the first orange-colored iPhone Professional, a sky blue end for the Air, and a few pastel choices for the usual mannequin.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 10:54 a.m. ET
Bloomberg’s Mark Gurman predicted that there will not be a number of new AI launched at Apple’s occasion. Particularly, he stated the corporate didn’t “have loads up its sleeve when it comes to AI — at the least not within the close to future.”
If you happen to’re ready for vital new AI options and upgrades, you will have to take action till the launch of the extremely anticipated Siri 2.0 — which is not slated to occur until spring of next year. Within the meantime, there are additionally the iOS 26 AI options introduced at WWDC to sit up for (extra on that in earlier entries under).
By Kerry Wan, Managing Editor / Sept. 9 at 10:32 a.m. ET
The successor to the world’s most popular Bluetooth tracker is anticipated to launch at at this time’s Apple occasion. Notable upgrades embrace a brand new Extremely Wideband chip for extra exact monitoring, enhanced privateness options, and a longer-lasting battery. Hopefully, Apple retains the worth in the identical ballpark.
By Kerry Wan, Managing Editor / Sept. 9 at 9:47 a.m. ET
A Reddit user has found a Greatest Purchase promotion that means that new AirPods are, in reality, coming. The provide, legitimate from Sept. 9 to Oct. 5, offers My Greatest Purchase members a $20 low cost on the AirPods Pro 3, that are anticipated to be unveiled throughout the Apple keynote at this time.
By Kerry Wan, Managing Editor / Sept. 9 at 8:55 a.m. ET
The largest query mark going into at this time’s occasion is iPhone pricing; whether or not or not we’ll see the primary enhance to Apple’s handsets because the iPhone 15 Professional Max (although it was justified with a storage improve).
This weekend, leaked training documents from a South Korean service firm recommended that iPhone 17 costs will keep principally the identical as final 12 months’s fashions. Here is the breakdown after conversions:
- iPhone 17: $799
- iPhone 17 Air (which replaces the Plus): $899
- iPhone 17 Professional: $999
- iPhone 17 Professional Max: $1,250
Notably, the Professional Max variant prices $50 extra, although these costs could also be particular to sure nations and areas, like South Korea.
By Kerry Wan, Managing Editor / Sept. 9 at 8:37 a.m. ET
Whereas I now not count on Apple to make main shifts to the iPhone Professional’s digital camera system — it is a regulation of diminishing returns form of factor — the rumored 48MP telephoto sensor does put a smile on my face.
The improved optics ought to significantly profit photographers and videographers eager to seize at farther distances, with the potential of 8x optical zoom (versus digital) paving the way in which for crisper and extra life like photographs.
If Apple nails the telephoto digital camera, the iPhone 17 Professional might compete nicely with the Samsung Galaxy S25 Extremely and Google Pixel 10 Professional, each of which have confirmed to be dependable long-distance shooters.
By Kerry Wan, Managing Editor / Sept. 9 at 8:27 a.m. ET
In Apple custom, the online retailer is down briefly in preparation for at this time’s product releases. You may count on the shop to be down — as in you will not have the ability to purchase and take a look at something — till the top of the keynote. Think about it as safety for impulse buying habits!
By Jason Hiner, Editor in Chief / Sept. 8 at 9:21 p.m. ET
ZDNET’s Nina Raemont and I’ve landed in Cupertino and are prepared for this week’s huge occasion. Keep tuned for extra reside protection, together with hands-on photographs and movies.
By Kerry Wan, Managing Editor / Sept. 8 at 5:01 p.m. ET
Somebody has apparently found an unofficial iPhone 17 accent, and it is one you’d least count on. X consumer Sonny Dickson lately posted photographs of what appears to be like to be a crossbody strap for the iPhone 17 sequence, with a loop that possible attaches to the underside of a telephone case. It is orange, it is trendy, and it’ll unquestionably be costly.
By Sabrina Ortiz, Senior Editor / Sept. 8 at 3:17 p.m. ET
Whereas the precise particulars on the brand new Apple {hardware} stay a thriller till the occasion begins tomorrow, we already obtained the inside track on the entire iOS 26 Apple Intelligence updates at WWDC again in June. The AI options will not be the flashiest, however a lot of them will you should definitely enhance the way you work together together with your telephone. A fast round-up of the options I’m trying ahead to probably the most will be discovered under:
- Visible Intelligence
- Actual-time translation
- AutoMix in Apple Music
- Shortcuts utilizing Apple Intelligence
- Maintain Help
- Spatial Photographs
- Exercise Buddy
One of the best half concerning the new options is that they are not simply restricted to iPhone 17 customers; iPhone 15 Professional and iPhone 16 sequence gadgets are supported too. You may learn extra about what every function does, and a few further ones to sit up for right here: 7 helpful AI features launching in iOS 26 next week.
By Nina Raemont, Wearables Editor / Sept. 8 at 11:18 a.m. ET
May Apple add coronary heart price monitoring to its latest AirPods lineup? The Apple-owned Powerbeats Professional 2 unveiled earlier this 12 months with the function, and the train earbuds share the AirPods Professional 2’s H2 chipset. It is not unreasonable to foretell the function’s arrival in Apple’s newest earbuds.
By Nina Raemont, Wearables Editor / Sept. 8 at 10:32 AM ET
Apple is releasing its new watch lineup amid a aggressive panorama of well being wearables. Its smartwatch launch tomorrow, which reportedly consists of the discharge of the Collection 11, Extremely 3, and presumably an SE 3, may preserve its income momentum, which surpassed $100 billion in Q2, going, in line with Counterpoint Research.
Counterpoint credit the “steady evolution” of the model’s well being and health-monitoring options for its income achievements. Apple may unveil extra well being developments at tomorrow’s occasion, as rumors a couple of new hypertension monitoring function or AI-infused well being coaches swirl.
By Jason Hiner, Editor in Chief / Sept. 8 at 9:21 a.m. ET
Okay, so we’re doing this. A number of Apple occasion protection incoming on ZDNET this week. What are you anticipating probably the most from Apple, or what do you need to know popping out of tomorrow’s iPhone, Apple Watch, and AirPods launch? Pontificate within the feedback under.
By Nina Raemont, Wearables Editor / Sept. 6 at 5:18 p.m. ET
Apple’s newest smartwatch software program, WatchOS 26, has given us a couple of glimpses at what the Collection 11 is able to. Outdoors of these software program updates, I am protecting my eyes and ears open for rumors, murmurs, and whispers on Apple’s subsequent wearable. Listed below are seven options we’re presently taking a look at.
- Sleep scores
- Elevated brightness on the Collection 11
- A bigger show on the Extremely 3
- A brand new processor and sooner chip
- Satellite tv for pc connectivity on the Extremely 3
- A revamped Well being app
- Blood stress monitoring
By Jason Hiner, Editor in Chief / Sept. 6 at 4:32 p.m. ET
Whereas the iPhone has just about the entire smartest AI apps obtainable from the newest AI trailblazers, it lacks the form of deep integration of AI options which are solely obtainable on the intersection of the working system and the newest {hardware}.
Listed below are 7 competing providers and options I might prefer to see Apple undertake with the iPhone 17:
- ChatGPT’s Voice Mode
- Pixel 10’s Professional Res Zoom
- Google’s Magic Cue
- Anthropic’s Deep Analysis
- Greatest Take from Google Photographs
- A lot broader language assist
- Google’s Conversational photograph modifying
Whereas the delay in rolling out Apple Intelligence options might not have appeared to harm the iPhone throughout the previous 12 months, Apple might want to shut the hole to keep away from the iPhone 17 feeling like a tool that is a step behind. As of proper now, Google could make a fairly sturdy case that it gives the neatest telephone cash should buy.
By Kerry Wan, Managing Editor / Sept. 6 at 4:02 p.m. ET
Leaks and rumors have recommended that the upcoming sequence of Professional iPhones will function a redesigned digital camera bar, with the identical association of cameras within the upper-left nook as earlier fashions, flanked by further sensors on the correct aspect — all upheld by a protruding module. For telephone fans, suppose Poco M4 Pro design.
There can even be a two-toned portion of the again panel that capabilities as a wi-fi charging space. If we get fortunate, Apple might even give us reverse wi-fi charging, a function prevalent on Android flagships that means that you can cost different Qi-supported gadgets when set on the again of the telephone.
By Kerry Wan, Managing Editor / Sept. 6 at 3:27 p.m. ET
An ultra-thin and light-weight iPhone can be refreshing to see from Apple, as its present four-iPhone lineup has remained in place because the iPhone 12 sequence in 2020.
The iPhone 17 Air will reportedly function a big show dimension, a titanium body, and a revamped digital camera bar with solely a single sensor.
Additionally: If these iPhone 17 Air rumors are real, my old phone is about to be retired
Apple can be anticipated to exchange the iPhone 17 Plus with the iPhone 17 Air, as customers have proven the least curiosity within the former mannequin. This probably positions the Air mannequin as each one of the best huge iPhone that does not value as a lot because the Professional Max and probably the most transportable for many who need that.
Zoom out a bit, and also you would possibly even be trying on the beginnings of what an iPhone Fold expertise might be like in a 12 months or two.
By Kerry Wan, Managing Editor / Sept. 6 at 3:02 p.m. ET
Whereas rumors of the upcoming merchandise have been swirling over the previous 12 months, no preview is extra official than Apple’s occasion invitation graphic, stuffed with sufficient Easter eggs to maintain followers excited and journalists engaged.
This 12 months, we’re seeing an Apple emblem shimmering in blue, orange, purple, and yellow, adopted by the phrases “Awe dropping.” My three theories for what the design implies are…
- iPhone 17 Professional colours: Anticipated to include Orange, Black, Silver, and Darkish Blue
- A vapor chamber for cooling: This 12 months’s Apple occasion invitation additionally resembles a warmth map — reds and oranges trace at heat, whereas the cooler blues counsel temperature regulation. That might be a refined nod to approaching thermal enhancements.
- Different temperature options: We might probably see physique temperature and blood stress monitoring throughout new AirPods and Apple Watches.
By Sabrina Ortiz, Senior Editor / Sept. 6 at 3:00 p.m. ET
Apple has confirmed by way of social media that this 12 months’s fall occasion will happen on Sept. 9 at Apple Park in Cupertino, California. Choose members of the press, together with ZDNET’s Jason Hiner and Nina Raemont, will attend in particular person, however the public will likely be invited to hitch just about by way of livestream.
Whereas Apple’s September occasion was open to a reside viewers, consisting of members of the media, trade analysts, staff, and companions, the corporate additionally held a livestream in order that the general public may tune in and watch its latest merchandise launch in actual time.
The livestream was hosted on Apple’s main website and YouTube, opening as much as viewers a number of minutes earlier than begin time. This 12 months, the occasion kicked off at 10 a.m. PT / 1 p.m. ET, with replays being broadcasted at this level.





