Report: Samsung’s tri-fold phone, XR headset, and AI smart glasses to be revealed at Sep 29 Unpacked event

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ZDNET’s key takeaways

• Samsung will reportedly host its third Unpacked of the yr on Sept. 29.
• The occasion will happen in South Korea, in response to Korean media sources.
• The corporate will unveil one next-gen foldable telephone and two wearable Android XR gadgets.

Samsung is ready to unveil three new gadgets — a tri-fold smartphone, its Mission Moohan XR headset, and new AI good glasses — at an Unpacked occasion on September 29 in South Korea, in response to a number of sources within the Korean media (akin to NewsPim and Newsworks).

The tri-fold telephone is no surprise since Samsung has been speaking about all of it yr and ZDNET captured some video at Mobile World Congress in March 2025. The Mission Moohan headset isn’t a shock both, since Samsung has been teasing it for years as a collaboration with Google and Qualcomm. Google additionally demoed Project Moohan in May at Google I/O, the place ZDNET’s Kerry Wan and Sabrina Ortiz bought the chance to attempt it and had been impressed. 

Additionally: I finally tried Samsung’s XR headset, and it beats my Apple Vision Pro in meaningful ways

Nonetheless, the most important shock is that Samsung can also be on the verge of asserting their competitor to the market-leading Meta Ray-Ban good glasses. This seems to be what has been codenamed “Mission Haean” (haean means seaside or coast in Korean) and first reported by ETNews in Korea earlier this yr. These are reported to be audio-only glasses powered by Qualcomm’s AR1 chip for AI good glasses, and they’d presumably run Android XR. 

Additionally: I demoed this rare tri-foldable phone at MWC – it gave me glimpse at Samsung’s next big thing

This might be an unprecedented third Samsung Unpacked occasion in a single calendar yr. Nonetheless, Anshel Sag, Principal Analyst at Moor Insights & Technique thinks a 3rd occasion makes a variety of sense this yr.

“It is a good suggestion, primarily as a result of it permits the corporate to give attention to these riskier bets and newer, extra experimental platforms with out drawing consideration away from product strains prone to have greater quantity,” stated Sag. 

“Having XR gadgets and a tri-fold in their very own occasion permits Samsung to speak extra in regards to the future and never have an effect on its merchandise already delivery in greater volumes, just like the Fold7 and Flip7,” he added. “It is also essential for Samsung to set the tone for Android XR and to do it proper, which implies giving it extra consideration in its personal occasion.” 

The latest report from NewsPim states that the September 29 occasion can be hosted in South Korea and that the XR headset will launch first in Korea on October 13. The opposite Korean sources report that the tri-fold telephone may also launch first in Korea within the coming months and that the good glasses will launch earlier than the top of 2025 — but it surely’s unclear whether or not the glasses would launch domestically or internationally first.

Samsung has solely hosted one different Unpacked occasion in South Korea and that was its 2023 summer season foldables launch. That one took place in Seoul and I attended it for ZDNET together with different members of the worldwide press. 

ZDNET reached out to Samsung for touch upon this story and can replace the article once we be taught extra.