
Comply with ZDNET: Add us as a preferred source on Google.
ZDNET’s key takeaways
- Meta has acquired Singapore-based startup Manus.
- Manus went viral in March as the primary normal AI agent.
- The deal may assist Meta to realize a aggressive edge.
Meta introduced on Monday that it is buying Manus, the China-founded startup that went viral earlier this 12 months with the discharge of what was promoted as the primary really helpful AI agent. The deal, which The Wall Avenue Journal reported was valued at over $2 billion, marks Meta’s newest effort to push to the forefront of the AI race.
“Manus’s distinctive expertise will be part of Meta’s workforce to ship general-purpose brokers throughout our shopper and enterprise merchandise, together with in Meta AI,” Meta wrote in its announcement. “We’re excited to welcome the Manus workforce and assist enhance the lives of billions of individuals and hundreds of thousands of companies with their expertise.”
Additionally: What are AI agents? How to access a team of personalized assistants
Regardless of its huge provide of capital and computing assets — it is at the moment ranked because the sixth Most worthy firm on the earth — Meta was one thing of a late bloomer in terms of consumer-facing AI. The acquisition of Manus, nonetheless, may assist it to deploy extra virtually helpful AI techniques to its already expansive consumer base, and shut the hole separating it from industry-leading AI labs like OpenAI, Anthropic, and Google DeepMind.
How Meta may benefit
Launched in March with monetary backing from the Chinese language agency Beijing Butterfly Impact Know-how, Manus made waves throughout the tech world for its means to deal with advanced duties with much less human oversight and prompting than are required by extra conventional chatbots, comparable to ChatGPT. (Manus moved its headquarters from Beijing to Singapore in June to sidestep the US authorities’s export controls of high-value GPUs to China.)
Main tech builders within the US quickly adopted go well with by releasing their very own brokers, like OpenAI’s Operator, which had been broadly marketed as a type of AI that will be genuinely helpful to particular person customers and companies: in a position to not solely reply to prompts but in addition browse the net, fill out kinds, analyze monetary information, generate reviews, and deal with different duties.
Additionally: Why AI agents failed to take over in 2025 – it’s ‘a story as old as time,’ says Deloitte
The acquisition of Manus may enable Meta to construct and launch its personal brokers throughout Instagram, Fb, Messenger, and WhatsApp. A Meta spokesperson didn’t instantly reply to a query about whether or not the corporate plans to offer its Meta AI assistant an agentic improve following the acquisition.
However Meta is not simply integrating Manus’s expertise into its merchandise: The Singapore-based startup may also proceed to function and promote its personal service, based on Monday’s announcement, that means {that a} separate income stream from hundreds of thousands of further customers will stream into Meta’s coffers, additional fueling its AI ambitions, together with its objective of being the primary to construct “superintelligence.”
Meta’s pivot to AI
Meta modified its identify from Fb in October 2021 to sign its transition from a primarily social media-oriented model to 1 centered on constructing the so-called “metaverse,” a digital world that, based on CEO Mark Zuckerberg, could be the way forward for commerce and socialization. Nevertheless, that dream fizzled as digital actuality headset gross sales lagged and metaverse platforms, comparable to Meta’s Horizon Worlds, turned digital ghost cities.
Following the discharge of ChatGPT somewhat over three years in the past and the following fervor all through the tech {industry} for all issues generative AI, Zuckerberg did an about-face, declaring 2023 his firm’s “12 months of Effectivity,” and making AI analysis and growth certainly one of its prime priorities.
Additionally: As Meta fades in open-source AI, Nvidia senses its chance to lead
Meta has invested closely since then in its Llama household of open-sourced massive language fashions, and likewise in embedding its Meta AI assistant throughout its household of apps. It has additionally been aggressively pushing to draw and purchase prime expertise. In June, Meta invested a reported sum of $14.3 billion within the data-labeling firm Scale AI, and appointed the corporate’s CEO, the 28-year-old Alexandr Wang, as its new chief AI officer.
The corporate introduced a partnership with Midjourney a few months later, with an eye fixed towards integrating the latter firm’s generative AI instruments throughout Meta’s household of apps.





